Character Marketing (Exemplified with Sherlock Holmes)

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May 12, 2013 by Kira Lyn Blue

Great article on Character Marketing from Chris McMullen. Check it out!


All authors know that they need to market their books. Many authors also realize that they must also market themselves – i.e. their own brand as an author.

But it’s also important to market the characters of fictional works.

There are two types of character marketing:

  • The first type is marketing and branding a very memorable character, much the same way as marketing and branding the book or author. An example of this is Sherlock Holmes.
  • The second type of character marketing occurs in the writing of the book itself. Here, the narrator and other characters help to market a character.

Authors can brand a memorable protagonist or antagonist using similar techniques that they use to brand the book or the author’s image. This is what authors who include the name of the protagonist in the title are hoping to achieve.

Play to your strengths. What makes your book special?…

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